Information Design & Keep in Mind for Project

• don't try and solve all the problems of tech comm
• deep and narrow
• organization--don't put interesting and good thoughts at the end of the proposal: our slant, topic should be right up front

Krista's formula for proposals:

• topic/concept (set your stuff apart through wit or something)
• give relevance
• expound
• critical approach/apparatus
• say who I am